{"id":10133,"date":"2014-01-13T10:42:28","date_gmt":"2014-01-13T15:12:28","guid":{"rendered":"https:\/\/seryhumano.com\/web\/?p=10133"},"modified":"2014-01-13T19:41:30","modified_gmt":"2014-01-14T00:11:30","slug":"20-consejos-para-desactivar-una-bomba-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/seryhumano.com\/web\/?p=10133","title":{"rendered":"20 consejos para desactivar una \u201cbomba\u201d en las redes sociales"},"content":{"rendered":"

El mundo digital, y sobre todo el de\u00a0las redes sociales, son un aut\u00e9ntico arma de doble filo para los \u201cmarketeros\u201d<\/b>: por un lado presenta enormes ventajas a la hora de crear una relaci\u00f3n m\u00e1s estrecha con el consumidor, alcanzar amplia difusi\u00f3n con poco esfuerzo o mejorar el valor de marca, pero tambi\u00e9n hay que tener en cuenta los aspectos negativos, y sobre todo, contar con buenos profesionales que sepan manejar las \u201ccrisis digitales\u201d.\"redes\"<\/a><\/p>\n

Controlar una situaci\u00f3n de crisis de marca a trav\u00e9s del universo web se ha convertido en un desaf\u00edo cada vez m\u00e1s complejo, por ello hemos recopilado\u00a0veinte consejos de lo m\u00e1s \u00fatiles para controlar una crisis digital y no dejarla escalar hasta convertirse en un desastre para la imagen de la empresa:<\/b><\/p>\n

1.\u00a0<\/b>Crear un buen\u00a0protocolo de actuaci\u00f3n<\/b>\u00a0en caso de crisis.<\/p>\n

2.<\/b>\u00a0Utilizar\u00a0herramientas comunicativas<\/b>\u00a0para comunicarse con el \u201cequipo de crisis\u201d.<\/p>\n

3.<\/b>\u00a0Crear condiciones de uso y pol\u00edtica de privacidad<\/b>\u00a0para que los usuarios sepan a qu\u00e9 normas atenerse.<\/p>\n

4.<\/b>\u00a0Colocar un\u00a0muro digital<\/b>\u00a0de Twitter en la sala de prensa para que todos est\u00e9n pendientes de lo que ocurre en tiempo real en el social media.<\/p>\n

5.<\/b>\u00a0Utilizar herramientas de\u00a0monitorizaci\u00f3n<\/b>.<\/p>\n

6.<\/b>\u00a0Crear una\u00a0estrategia de respuesta<\/b>\u00a0para comentarios negativos.<\/p>\n

7.<\/b>\u00a0Moderar los comentarios<\/b>\u00a0de los diferentes canales.\"redes1\"<\/a><\/p>\n

8.<\/b>\u00a0Llevar a los clientes a\u00a0\u201crepensar\u201d su idea de transparencia.<\/b><\/p>\n

9.<\/b>\u00a0Reaccionar a tiempo<\/b>\u00a0para evitar un mal mayor.<\/p>\n

10.<\/b>\u00a0No tomarse los comentarios como ataques personales<\/b>, hay que ser conscientes que van dirigidos a la generalidad de la empresa.<\/p>\n

11.<\/b>\u00a0Tener en cuenta siempre que\u00a0la gente es inteligente.<\/b><\/p>\n

12.<\/b>\u00a0No temer los hashtags.<\/b><\/p>\n

13. Ser repetitivo<\/b>\u00a0con el objetivo de que la gente comprenda su mensaje.<\/p>\n

14.<\/b>\u00a0Asegurarse de tener un\u00a0entorno amable<\/b>\u00a0con buenos l\u00edderes de opini\u00f3n apoy\u00e1ndonos.<\/p>\n

15.<\/b>\u00a0Aprender a\u00a0escuchar<\/b>.<\/p>\n

16.<\/b>\u00a0Utilizar\u00a0v\u00eddeos<\/b>\u00a0antes que contenidos escritos, vivimos en la era audiovisual.<\/p>\n

17.<\/b>\u00a0Nunca involucrarse en \u201cpeleas\u201d.\"redes2\"<\/a><\/b><\/p>\n

18. No darle menos importancia a las cosas<\/b>\u00a0de la que realmente tienen.<\/p>\n

19. Eliminar seguidores fraudulentos.<\/b><\/p>\n

20.<\/b>\u00a0Intente mantener el control, pero\u00a0nunca deje de ser natural.<\/b><\/p>\n

seryhumano.com<\/p>\n

Fuente: marketingdirecto.com<\/p>\n","protected":false},"excerpt":{"rendered":"

El mundo digital, y sobre todo el de\u00a0las redes sociales, son un aut\u00e9ntico arma de doble filo para los \u201cmarketeros\u201d: por un lado presenta enormes ventajas a la hora de crear una relaci\u00f3n m\u00e1s estrecha con el consumidor, alcanzar amplia difusi\u00f3n con poco esfuerzo o mejorar el valor de marca, pero tambi\u00e9n hay que tener…<\/p>\n","protected":false},"author":2,"featured_media":10150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[111],"class_list":["post-10133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ser-tecnologico","tag-slider","category-121","description-off"],"yoast_head":"\n20 consejos para desactivar una \u201cbomba\u201d en las redes sociales » SeryHumano.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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