{"id":19841,"date":"2015-07-07T10:09:08","date_gmt":"2015-07-07T14:39:08","guid":{"rendered":"https:\/\/seryhumano.com\/web\/?p=19841"},"modified":"2015-07-10T12:00:04","modified_gmt":"2015-07-10T16:30:04","slug":"errores-en-redes-sociales-que-pueden-costarle-seguidores","status":"publish","type":"post","link":"https:\/\/seryhumano.com\/web\/?p=19841","title":{"rendered":"Errores en redes sociales que pueden costarle seguidores"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>\u00bfQu\u00e9 tipo de actitudes no soportan los seguidores de una marca en redes sociales? \u00bfCu\u00e1les son los fallos que nunca se pueden cometer en la estrategia de contenidos de una red social?<\/strong><\/p>\n<p><strong>\u00a0<a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=19843\" rel=\"attachment wp-att-19843\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19843\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales_.jpg\" alt=\"redes-sociales_\" width=\"700\" height=\"406\" srcset=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales_.jpg 700w, https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales_-300x174.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/strong><\/p>\n<p>De \u00ab<em>follow<\/em>\u00bb a \u00ab<em>unfollow<\/em>\u00bb solo hay un click. El seguidor en redes sociales es vol\u00e1til y si no se le \u00ab<em>engancha<\/em>\u00bb con contenidos de inter\u00e9s y una planificada estrategia, abandonar\u00e1 la marca en tan solo un segundo. Tal y como se destaca desde Contenidos Click, hay cinco errores que, en materia de marketing de contenidos, nunca deben cometerse en una red social. Son los pecados capitales de content marketing.<\/p>\n<p><strong>Compartir sin importar el qu\u00e9<\/strong><\/p>\n<p>En una planificaci\u00f3n de una estrategia de marketing de contenidos en redes sociales, lo primero que hay que tener en cuenta es que, si bien, es aconsejable compartir contenido, hay que fijarse bien el tipo de contenido que se comparte. En este sentido, es crucial que no se debe compartir por compartir, con el simple af\u00e1n de actualizar la cuenta. Los contenidos que se compartan deben estar en la l\u00ednea de la marca y de sus seguidores. De este modo, se generar\u00e1 inter\u00e9s y no se obtendr\u00e1 el temido \u00ab<em>unfollow<\/em>\u00ab.<\/p>\n<p><strong>El vicio de rellenar<\/strong><\/p>\n<p>En la l\u00ednea de lo anterior, hay un error que suele repetirse a menudo. Es el de rellenar la cuenta de contenido de forma incansable. Aunque se trate de contenidos de inter\u00e9s, es importante espaciarlos y no \u00ab<em>asediar<\/em>\u00bb a los seguidores con un goteo incesante de informaci\u00f3n. Lo que se conseguir\u00e1 es saturarles.<\/p>\n<p><strong>Contenidos comerciales<a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=19845\" rel=\"attachment wp-att-19845\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-19845 size-medium\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales1-300x300.jpg\" alt=\"redes-sociales1\" width=\"300\" height=\"300\" srcset=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales1-300x300.jpg 300w, https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales1-150x150.jpg 150w, https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales1-1024x1024.jpg 1024w, https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2015\/07\/redes-sociales1-50x50.jpg 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/strong><\/p>\n<p>No hay nada que pueda provocar m\u00e1s un \u00ab<em>unfollow<\/em>\u00bb que desarrollar contenidos exclusivamente comerciales. Las informaciones de car\u00e1cter publicitario no tienen que tener cabida en las redes sociales, para esto, hay otras v\u00edas. Se trata de generar contenido que pueda ser de inter\u00e9s para el usuario, no de publicitar la empresa. En definitiva, se trata de generar \u00ab<em>engagement<\/em>\u00ab.<\/p>\n<p><strong>No crear<\/strong><\/p>\n<p>A veces la originalidad parece un bien perdido. Es correcto compartir informaci\u00f3n de inter\u00e9s, pero el seguidor valorar\u00e1 mucho m\u00e1s aquel contenido original, aquel contenido que le aporte algo y que sea \u00fatil. T\u00edtulos atractivos, que llamen la atenci\u00f3n, ser\u00e1n aliados para despertar el inter\u00e9s entre los fans.<\/p>\n<p><strong>Falta de interacci\u00f3n<\/strong><\/p>\n<p>Otra de las causas de p\u00e9rdida de seguidores es la falta de interacci\u00f3n. La meta de las redes sociales es que los usuarios lleven una interacci\u00f3n entre s\u00ed, por tanto, si la marca no tiene actividad m\u00e1s all\u00e1 de la publicaci\u00f3n de mensajes institucionales, es normal que los usuarios no est\u00e9n interesados en seguirla.<\/p>\n<p>&nbsp;<\/p>\n<p>seryhuamno.com \/ Susana Ortega<br \/>\nFuente: dirigentesdigital.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 tipo de actitudes no soportan los seguidores de una marca en redes sociales? \u00bfCu\u00e1les son los fallos que nunca se pueden cometer en la estrategia de contenidos de una red social? \u00a0 De \u00abfollow\u00bb a \u00abunfollow\u00bb solo hay un click. El seguidor en redes sociales es vol\u00e1til y si no se le \u00abengancha\u00bb con&hellip;<\/p>\n","protected":false},"author":2,"featured_media":19917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[143],"class_list":["post-19841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ser-tecnologico","tag-concepto-del-proyecto","category-121","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores en redes sociales que pueden costarle seguidores &#187; SeryHumano.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seryhumano.com\/web\/?p=19841\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores en redes sociales que pueden costarle seguidores &#187; SeryHumano.com\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 tipo de actitudes no soportan los seguidores de una marca en redes sociales? \u00bfCu\u00e1les son los fallos que nunca se pueden cometer en la estrategia de contenidos de una red social? \u00a0 De \u00abfollow\u00bb a \u00abunfollow\u00bb solo hay un click. 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