{"id":21785,"date":"2016-03-20T08:22:30","date_gmt":"2016-03-20T12:52:30","guid":{"rendered":"https:\/\/seryhumano.com\/web\/?p=21785"},"modified":"2016-03-20T08:35:35","modified_gmt":"2016-03-20T13:05:35","slug":"habemus-papam-en-instagram","status":"publish","type":"post","link":"https:\/\/seryhumano.com\/web\/?p=21785","title":{"rendered":"Habemus papam en Instagram"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>El Pont\u00edfice se suma as\u00ed a una tendencia entre los l\u00edderes mundiales. El mes pasado hab\u00eda recibido a un ejecutivo de la plataforma de im\u00e1genes.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=21788\" rel=\"attachment wp-att-21788\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21788\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2016\/03\/Rezando-por-m\u00ed1-e1458478309795.jpg\" alt=\"Rezando por m\u00ed1\" width=\"500\" height=\"285\" \/><\/a><\/p>\n<p>M\u00e1s del 70% de los l\u00edderes mundiales tiene una cuenta en la red social Instagram. Ahora se suma a este n\u00famero Francisco.<\/p>\n<p>El Papa bautiz\u00f3 a su cuenta Franciscus y all\u00ed tendr\u00e1 la posibilidad de compartir im\u00e1genes y videos en la red social de fotograf\u00edas que m\u00e1s ha crecido en los \u00faltimos tiempos.<\/p>\n<p>Francisco ya es conocido en el mundo digital por tener un manejo muy fluido de sus nueve cuentas de Twitter en distintos idiomas, que tienen m\u00e1s de 25 millones de seguidores. Por eso, ahora, m\u00e1s all\u00e1 de sus famosos 140 caracteres, se suma al mundo de la camarita.<\/p>\n<p>No es la primera vez que Francisco hace una aparici\u00f3n en Instagram. Fue hace tres meses, cuando el Vaticano difundi\u00f3 una selfie del Papa en la cuenta oficial del Vaticano, que se viraliz\u00f3 inmediatamente en las redes sociales.<\/p>\n<p><a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=21786\" rel=\"attachment wp-att-21786\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21786\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2016\/03\/PapaFran-e1458477931807.jpg\" alt=\"PapaFran\" width=\"221\" height=\"395\" \/><\/a><\/p>\n<p><strong>Visita clave<\/strong><\/p>\n<p>De todas las visitas con famosos que recibe Francisco en la Plaza de San Pedro, el mes pasado recibi\u00f3 una muy particular que tal vez dispar\u00f3 esta decisi\u00f3n. Se trata de Kevin Systrom, el consejero delegado de Instagram, quien hizo lo mismo que otros l\u00edderes de la opini\u00f3n p\u00fablica, jefes de Estado o personalidades de todo tipo: visitar al Papa y sacarse una foto con \u00e9l.<\/p>\n<p>Systrom aprovech\u00f3 la oportunidad para regalarle al Pont\u00edfice un libro con diez im\u00e1genes ic\u00f3nicas publicadas en esa red social.<\/p>\n<p><strong>Los m\u00e1s famosos<\/strong><\/p>\n<p>Uno de los informes m\u00e1s completos sobre el mundo Instagram es \u201cTwiplomacy\u201d. Seg\u00fan la segunda entrega, desde 2007, el presidente de Estados Unidos, Barack Obama, es el l\u00edder global m\u00e1s popular en Instagram, ya que acumula un total de seis millones de seguidores. El segundo y el tercero en el ranking son el primer ministro ruso, Dmitry Medvedev, con dos millones, y el primer ministro indio, Narendra Modi, con 1,7 millones de seguidores, respectivamente.<\/p>\n<p><a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=21791\" rel=\"attachment wp-att-21791\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21791\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2016\/03\/Instagram-Papa-Francisco-e1458478549618.jpg\" alt=\"Instagram Papa Francisco\" width=\"500\" height=\"172\" \/><\/a><\/p>\n<p>Como dijo Barack Obama, el liderazgo moral de Jorge Mario Bergoglio ya traspasa las fronteras del cristianismo. De ah\u00ed que no s\u00f3lo su discurso, sino tambi\u00e9n los medios que utiliza, fomentan su popularidad.<\/p>\n<p><strong>Decisi\u00f3n estrat\u00e9gica<\/strong><\/p>\n<p>\u201cMientras que Instagram es un medio nuevo para los l\u00edderes mundiales en comparaci\u00f3n con Facebook o Twitter, su \u00e9nfasis en la comunicaci\u00f3n visual lo convierte en un poderoso canal para conectar con los ciudadanos\u201d, afirma Donald Baer, CEO de Burson-Marsteller a nivel mundial, una compa\u00f1\u00eda que realiza el informe m\u00e1s completo sobre el uso de Instagram.<\/p>\n<p>\u201cLas empresas, ONG y otros sectores pueden aprender mucho de la forma en la que los gobiernos est\u00e1n utilizando Instagram para construir relaciones m\u00e1s fuertes\u201d, sostiene el estudio.<\/p>\n<p><strong>Otra generaci\u00f3n<\/strong><\/p>\n<p>El informe, \u201cTwiplomacy\u201d, tambi\u00e9n revela que 15 de las cuentas m\u00e1s populares de l\u00edderes globales en Instagram las maneja el propio l\u00edder.<\/p>\n<p>Sin embargo, \u00e9ste no es el caso de Francisco, quien tiene detr\u00e1s un equipo encargado del mundo digital.<\/p>\n<p>Durante el regreso de su viaje a Ecuador, Bolivia y Paraguay, el Papa reconoci\u00f3 que \u00e9l pertenece a otra generaci\u00f3n.<\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/8twv7n74dTI?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>seryhumano.com \/ Agustina Grasso<\/p>\n<p>perfil.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Pont\u00edfice se suma as\u00ed a una tendencia entre los l\u00edderes mundiales. El mes pasado hab\u00eda recibido a un ejecutivo de la plataforma de im\u00e1genes. M\u00e1s del 70% de los l\u00edderes mundiales tiene una cuenta en la red social Instagram. Ahora se suma a este n\u00famero Francisco. El Papa bautiz\u00f3 a su cuenta Franciscus y&hellip;<\/p>\n","protected":false},"author":2,"featured_media":21787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,121],"tags":[143,924,923,259,926,210,206,235,925],"class_list":["post-21785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-ser-tecnologico","tag-concepto-del-proyecto","tag-franciscus","tag-habemus-papam-en-instagram","tag-instagram","tag-kevin-systrom","tag-noticias","tag-papa-francisco","tag-ser-tecnologico","tag-su-santidad","category-110","category-121","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Habemus papam en Instagram &#187; SeryHumano.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seryhumano.com\/web\/?p=21785\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habemus papam en Instagram &#187; SeryHumano.com\" \/>\n<meta property=\"og:description\" content=\"El Pont\u00edfice se suma as\u00ed a una tendencia entre los l\u00edderes mundiales. El mes pasado hab\u00eda recibido a un ejecutivo de la plataforma de im\u00e1genes. M\u00e1s del 70% de los l\u00edderes mundiales tiene una cuenta en la red social Instagram. Ahora se suma a este n\u00famero Francisco. 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