{"id":7485,"date":"2013-09-20T05:47:09","date_gmt":"2013-09-20T10:17:09","guid":{"rendered":"https:\/\/seryhumano.com\/web\/?p=7485"},"modified":"2013-09-20T08:45:13","modified_gmt":"2013-09-20T13:15:13","slug":"instagram-entre-el-arte-y-los-negocios","status":"publish","type":"post","link":"https:\/\/seryhumano.com\/web\/?p=7485","title":{"rendered":"Instagram entre el arte y los negocios"},"content":{"rendered":"<p><a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=7487\" rel=\"attachment wp-att-7487\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7487\" alt=\"images (29)\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2013\/09\/images-29.jpg\" width=\"260\" height=\"194\" \/><\/a>Los usuarios tienen siempre la \u00faltima palabra en cuanto al prop\u00f3sito de cada red social. O, al menos, la pen\u00faltima. Instagram,\u00a0la red social de fotograf\u00eda que naci\u00f3 en 2010\u00a0con la intenci\u00f3n de darle un giro art\u00edstico (o vintage) a las fotograf\u00edas que se toman desde los m\u00f3viles, se ha convertido,\u00a0poco a poco y espont\u00e1neamente, en un foro de im\u00e1genes de moda, donde las marcas se promocionan y los aficionados a este mundo se informan de las nuevas tendencias para inspirarse.<\/p>\n<p>Si bien, cuando la red social anunci\u00f3 que ya contaba con 150 millones de usuarios activos mensuales, su directora de Operaciones de Negocio anunci\u00f3 que entre los planes de la red social se encontraba el de incluir anuncios, ahora su CEO y cofundador,\u00a0Kevin Systrom, ha realizado un gui\u00f1o a todas las marcas de moda que utilizan la red social como plataforma de marketing.<\/p>\n<p>Lo ha hecho en la\u00a0London Fashion Week, a la que ha asistido esta semana, en concreto, en una conversaci\u00f3n ante los medios con la modelo y actriz brit\u00e1nica\u00a0Lily Cole. Durante el encuentro, Cole pregunt\u00f3 a Systrom por los l\u00edmites entre el uso comercial y el art\u00edstico de las im\u00e1genes en su red social, y el CEO de Instagram indic\u00f3 que no hab\u00eda que hablar de l\u00edmites, sino de equilibrio entre ambos aspectos, seg\u00fan recoge \u00abTechCrunch\u00bb.<\/p>\n<p><b><span style=\"text-decoration: underline;\">Instagram es \u00abarte y negocio\u00bb<\/span><\/b><\/p>\n<p>Instagram ya es utilizada como una plataforma gratuita de marketing por la gente del mundo de la moda, record\u00f3 Systrom, y tanto los dise\u00f1adores consagrados como los noveles la emplean para mostrar sus creaciones al mundo. El problema con el uso comercial solo existir\u00eda, piensa el empresario, \u00absi Instagram estuviese lleno de prop\u00f3sitos comerciales y hubiese enlaces de \u2018compre ahora\u2019 por todas partes\u00bb.<a href=\"https:\/\/seryhumano.com\/web\/?attachment_id=7489\" rel=\"attachment wp-att-7489\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-7489\" alt=\"instagram_fashion--644x362\" src=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2013\/09\/instagram_fashion-644x362-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2013\/09\/instagram_fashion-644x362-300x168.jpg 300w, https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2013\/09\/instagram_fashion-644x362.jpg 644w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u00abNunca hab\u00edamos pensado en Instagram como una plataforma comercial\u00bb, se\u00f1al\u00f3, \u00abpero, de alguna manera, se est\u00e1 convirtiendo en eso para el mundo de la moda\u00bb. De lo que se deduce que tambi\u00e9n est\u00e1 siendo as\u00ed para los responsables de la red social. Systrom se refiri\u00f3 a las oportunidades comerciales que Instagram plantea, al hablar de todos los negocios que han empezado gracias a la red social, como la marca de patines y camisetas\u00a0Strght Skateboards. Su compa\u00f1\u00eda, asegur\u00f3, \u00abinspira a los emprendedores\u00bb.<\/p>\n<p>\u00abYa he visto c\u00f3mo, muchas veces, cuando una marca publica en su cuenta una foto de unos zapatos, hay 50 comentarios de gente que pregunta d\u00f3nde los puede conseguir y en qu\u00e9 tallas y colores est\u00e1n disponibles\u00bb, describi\u00f3 Systrom, que afirm\u00f3 que eso es \u00abfant\u00e1stico\u00bb, puesto que no solo tiene que ver con las im\u00e1genes, sino tambi\u00e9n \u201ccon la conversaci\u00f3n\u00bb. \u00abVivimos en un mundo de equilibrio entre\u00a0el arte y el negocio. Instagram no es m\u00e1s que un reflejo de ello\u00bb, sentenci\u00f3.<\/p>\n<p>seryhumano.com<\/p>\n<p>Fuente: TICBEAT.COM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los usuarios tienen siempre la \u00faltima palabra en cuanto al prop\u00f3sito de cada red social. O, al menos, la pen\u00faltima. Instagram,\u00a0la red social de fotograf\u00eda que naci\u00f3 en 2010\u00a0con la intenci\u00f3n de darle un giro art\u00edstico (o vintage) a las fotograf\u00edas que se toman desde los m\u00f3viles, se ha convertido,\u00a0poco a poco y espont\u00e1neamente, en&hellip;<\/p>\n","protected":false},"author":2,"featured_media":7491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[111],"class_list":["post-7485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-slider","category-122","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram entre el arte y los negocios &#187; SeryHumano.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seryhumano.com\/web\/?p=7485\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram entre el arte y los negocios &#187; SeryHumano.com\" \/>\n<meta property=\"og:description\" content=\"Los usuarios tienen siempre la \u00faltima palabra en cuanto al prop\u00f3sito de cada red social. O, al menos, la pen\u00faltima. Instagram,\u00a0la red social de fotograf\u00eda que naci\u00f3 en 2010\u00a0con la intenci\u00f3n de darle un giro art\u00edstico (o vintage) a las fotograf\u00edas que se toman desde los m\u00f3viles, se ha convertido,\u00a0poco a poco y espont\u00e1neamente, en&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seryhumano.com\/web\/?p=7485\" \/>\n<meta property=\"og:site_name\" content=\"SeryHumano.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seryhumano\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-20T10:17:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-20T13:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2013\/09\/featureslider_intagram.png\" \/>\n\t<meta property=\"og:image:width\" content=\"910\" \/>\n\t<meta property=\"og:image:height\" content=\"227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@herrera_yosmar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SeryHumano\" \/>\n<meta name=\"twitter:site\" content=\"@SeryHumano\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"@herrera_yosmar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seryhumano.com\/web\/?p=7485#article\",\"isPartOf\":{\"@id\":\"https:\/\/seryhumano.com\/web\/?p=7485\"},\"author\":{\"name\":\"@herrera_yosmar\",\"@id\":\"https:\/\/seryhumano.com\/web\/#\/schema\/person\/fd30e8e0b394a62344b44d9b0fe75795\"},\"headline\":\"Instagram entre el arte y los negocios\",\"datePublished\":\"2013-09-20T10:17:09+00:00\",\"dateModified\":\"2013-09-20T13:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seryhumano.com\/web\/?p=7485\"},\"wordCount\":498,\"publisher\":{\"@id\":\"https:\/\/seryhumano.com\/web\/#organization\"},\"image\":{\"@id\":\"https:\/\/seryhumano.com\/web\/?p=7485#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seryhumano.com\/web\/wp-content\/uploads\/2013\/09\/featureslider_intagram.png\",\"keywords\":[\"Slider\"],\"articleSection\":[\"Cultura del Ser\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seryhumano.com\/web\/?p=7485\",\"url\":\"https:\/\/seryhumano.com\/web\/?p=7485\",\"name\":\"Instagram entre el arte y los negocios &#187; 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